Grow your EdTech sales consistently.
Stop selling into schools by guesswork. Turn your LinkedIn, content, and outreach into a repeatable call-booking engine that fills your pipeline without burning out your team.
223
Education companies elevated
Through the EdSales Elevation Experience, in just two years.
2,600
Hours of founder coaching in 2025 alone
Real-time strategy, live workshops, direct feedback. Not theory. Execution.
3,335
Education leaders in the community
Founders, CEOs, and leaders getting weekly insights on selling into schools.
As of 2026
As featured in
You want highly qualified sales calls, without chasing your perfect client.
But right now? Selling into education feels slow, confusing, and way harder than it should be.
I get it. I've been there too.
I'm Josh Chernikoff, a two-time education founder who built, scaled, and exited companies by selling directly into schools and districts.
- No ads.
- No gimmicks.
- No generic sales playbooks that ignore how education actually works.
Over the last decade, I've helped education companies go from referral-dependent and inconsistent to clear, credible, and in demand, using a system built specifically for the education market.
I don't teach “sales tactics.” I help you clarify your offer, own your credibility, and build a repeatable lead engine that works inside the realities of K-12 and higher ed.
No hustle for hustle's sake. No cold email spam. No guessing who to target or what to say. Just a proven way to turn your expertise into conversations, with the right buyers.
What founders like you are saying
223 education companies. Here are three of them.
“Josh changed that within thirty minutes of our first call.”
If you're an education founder trying to build a sales system that's consistent and congruent, stop trying to brute-force it alone. Hire Josh. Plug into 3E. Do the reps. And watch what happens when clarity starts compounding.
Tamara Minott, PhD Founder, ClarifyEd “A system that consistently generates 800+ leads in just 4-8 weeks.”
If you're reading this, you're likely seeking real solutions. I strongly urge you to connect with Josh Chernikoff.
Bill Madigan CEO, MD4 Reading “The results were so strong that after 3E wrapped, I hired Josh 1:1 to go deeper.”
What stood out most was Josh's approach: sales as authentic relationship-building, never pushy. As someone with no formal sales background, that was exactly what I needed.
Paul King Founder, Neighborhood Education Partners The 3E system
Three things have to be true before a school buyer says yes.
01
Clarify the offer
Get to a Signature Solution a school buyer can repeat back to you. Most education founders are solving the wrong problem for the wrong buyer, and no amount of outreach fixes that.
02
Own the credibility
Turn your LinkedIn profile from a resume into a credibility-building landing page, so the right decision-makers arrive already convinced you understand their world.
03
Build the lead engine
A repeatable system for starting conversations with the right buyers every week, built for how K-12 and higher ed actually make decisions. Not ads. Not cold email spam.
The strategy podcast for education founders, consultants, operators, and leaders selling into education. Hosted by Josh Chernikoff, a two-time education founder who has built and exited companies in this space, the show breaks down how selling into education actually works, across B2C, B2B, B2B2C and B2E, always through the lens of how education institutions really make decisions.
128 episodes. New one every Sunday.
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September 6, 2026 · 25 min
The Perfect Client Test: Why Your Best Customer Could Be Holding You Back
What if your best customer isn’t actually your perfect client? Josh Chernikoff learned this lesson while building his second business, an afterschool enrichment...
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August 30, 2026 · 35 min
Defending the Yes: Can Your Education Business Survive Buyer Scrutiny?
You can love your solution and still make it incredibly hard to buy. Because your school buyer is wondering what happens to them if they say yes and you are wrong...
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August 23, 2026 · 27 min
AI Closes Nothing: Why Your Sales Numbers Still Depend on You
AI can research the district. It can write the email. It can prepare the meeting, summarize the conversation, draft the proposal, and even write the follow-up. So...
Steal my blueprint to leads on repeat
The Lead Generation Roadmap for Education Companies
How to build a lead generation engine that books 5-10 sales calls in your diary each week.
I'm ready to create my roadmap
Founder's Field Notes, in your inbox every week
Every week I share what I'm seeing from education founders who are actively selling into districts, universities, and institutions.
3,335 education leaders read it. No spam, ever.
Ready for high-quality, high-converting leads on repeat?
A 15-minute call to work out where the gaps are and what it would take to fix them. No pitch. Just real talk about your business.